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Section 1 Basics 基础部分
Test 1 Key words 1 关键词 1
Test 2 Definitions 定义
Test 3 Word buiding 构词
Test 4 A new market 新市场
Test 5 Choose the word 选词
Test 6 Planning 规划
Test 7 the seven Ps 7个P
Test 8 The marketing mix 行销组合
Section 2 Product 产品
Test 9 Key word 2 关键词 2
Test 10 Branding 商标
Test 11 Product marketing 产品市场
Test 12 Selling 销售
Test 13 After-sales assistancse 售后服务
Test 14 Product,services and service 产品,服务与劳务
Test 15 Product management 产品管理
Test 16 Success and failure 成功与失败
Section 3 Price 价格
Test 17 Key words 3 关键词 3
Test 18 Fixing a price 定价
Test 19 Pricing policy 定价方针
Test 20 Pricing strategy 1 定价策略 1
Test 21 Pricing strategy 2 定价策略 2
Test 22 Costs 成本
Test 23 Aggressive pricing 暴利价格
Section 4 Place 场所
Test 24 Who's who 营销工作者
Test 25 People and places 人员与场所
Test 26 The distribution chain 分销链
Test 27 Classical distribution channel 经典分销渠道
Test 28 Shipping methods 货运方法
Test 29 Retail outlets and systems 零售渠道与系统
Test 30 Distribution 1 销售 1
Test 31 Distribution 2 销售 2
Section 5 Promotion 促销
Test 32 Key words 4 关键词 4
Test 33 Planning advertising 规划广告
Test 34 Strategies 1 策略 1
Test 35 Strategies 2 策略 2
Test 36 Types of promotion 促销种类
Test 37 Product promotion 产品促销
Test 38 Promoting a message 信息发布
Section 6 Market research 市场调研
Test 39 Key words 5 关键词 5
Test 40 Survey results 调研结果
Test 41 Market research objectives 市场调研目标
Test 42 Types of research 调研种类
Test 43 Research terms 调研术语
Test 44 Research methods 1 调研方法 1
Test 45 Research methods 2 调研方法 2
Section 7 Consumers and market segmentation 消费者与市场区划
Test 46 Key words 6 关键词 6
Test 47 Decision making 决策
Test 48 Consumers and decision makers 消费者与决策者
Test 49 Buying behaviour 购买行为
Test 50 Market segmentation 1 市场区划 1
Test 51 Market segmentation 2 市场区划 2
Section 8 Planning and international marketing 规划与国际性市场营销
Test 52 Key planning terms 1 主要术语 1
Test 53 Key planning terms 2 主要术语 2
Test 54 Marketing planning 1 销售规划 1
Test 55 Marketing planning 2 销售规划 2
Test 56 Marketing audit 销售审核
Test 57 International marketing 国际营销
Test 58 Growth-share matrix 增长份额矩阵
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